EXECUTIVE TEAM

Almost 70% of smokers in the U.S. want to quit & nearly half have tried to quit in the last year. Only about 4% will be successful. The 2018 EY Parthenon report shows that solutions on the market only help a small percentage of smokers quit. #CessationSGR http://bit.ly/2S5ogDy

Creating a smoke-free world will require innovation and tailored approaches to cessation. We hope the Smoking Cessation: A Report of the Surgeon General will spur much-needed action in this field. See the Foundation’s full statement here. http://bit.ly/2RIX3op

The true cost of a cigarette goes beyond the price tag. Smallholder tobacco farmers face a shifting tobacco market and must identify #AlternativeLivelihoods. http://bit.ly/300BmDf

There are over 1 billion smokers. To successfully end smoking in this generation, there needs to be a dual approach, which includes #harmreduction. Derek Yach explains why support for harm reduction is still lagging.