Complements ongoing tobacco control efforts to accelerate quitting and switching to tobacco harm reduction products while understanding the individual smoker
learn more
Aims to diversify tobacco-dependent economies, ensuring that smallholder farmers impacted by the declining demand for tobacco are supported to find sustainable alternative livelihoods
learn more
Focuses on delivering change across the entire global tobacco industry and nicotine ecosystem
learn more
Smoking is the world’s leading cause of preventable death
There are 7.2 million smoking-related deaths annually, killing more people than hiv/aids, malaria & tuberculosis combined.2
1. GBD 2015 Tobacco Collaborators. Smoking prevalence and attributable disease burden in 195 countries and territories, 1990–2015: a systematic analysis from the Global Burden of Disease Study 2015. Lancet.
2. World Health Organization. WHO Report on the Global Tobacco Epidemic, 2017
3. American Cancer Society. Tobacco: True Cost of Smoking
4. Banks E, et al. Tobacco smoking and all-cause mortality in a large Australian cohort study: findings from a mature epidemic with current low smoking prevalence. BMC Med, 2015
5. World Health Organization. Tobacco Fact Sheet. 2017
6. Centers for Disease Control and Prevention. Quitting smoking among adults – United States, 2001–2010. Morbidity and Mortality Weekly Report. 2011