The world has 1.1 billion smokers.
Most are struggling to quit.
Let’s end smoking in this generation.
Advancing global progress in smoking cessation & harm reduction
RFP For New Biomarker Research
The Foundation has announced a multi-million dollar RFP for biomarkers of nicotine product use and exposure.
Advancing Industry Transformation
Now is the time to examine the necessary future transformation of the tobacco industry.
Agricultural Transformation Initiative
See how we’re helping to prepare smallholder tobacco farmers for a smoke-free future.
A look at the challenges and solutions for ending smoking worldwide.
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Our Focus Areas
A high-level overview of the Foundation's three activity areas