
Doctors’ Survey
The Doctors’ Survey was funded by a Foundation for a Smoke-Free World grant and conducted by Sermo to develop actionable insights for accelerating an end to smoking. Sermo, a private social media network for physicians in 150 countries, surveyed physicians to understand doctors’ perceptions of nicotine and reduced-risk products, and their interactions with adult patients on the issue of smoking, quitting and tobacco harm reduction tools.