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The mission of the Foundation for a Smoke-Free World is to end smoking in this generation.
Our vision is a world in which combustible, other forms of toxic tobacco, and smoking related death and disease are eliminated, and tobacco-dependent agriculture and economies are diversified.
As we work toward achieving our mission and goals, we at the Foundation for a Smoke-Free World (“FSFW” or “Foundation”) are guided by the following fundamental values:
These values are not just words on a page, but standards we live by every day as an organization. Consequently, as we consider our grantmaking and supporting work over the next three years, we are staunch in our commitment to working with grantees and others who share our values.
We will prioritize working with partners who offer the Foundation the opportunity to interact with diverse teams, bringing a range of perspectives. We believe this approach will improve the quality of outputs and our work experience.
This 2022 to 2024 Strategic Plan (the “Strategic Plan”) serves as Foundation’s roadmap for the next three years. Intentionality in setting goals, strategies, tactics, and metrics maximizes the likelihood that we will accomplish our objectives. Moreover, it supports the Foundation’s values that by acting with a sense of urgency, producing excellent work, and emphasizing a collaborative, transparent, and inclusive environment with the highest level of integrity, we will: create a world in which combustible, other forms of toxic tobacco and smoking-related death and disease are eliminated, and tobacco-dependent agriculture and economies are diversified; and achieve our mission to end smoking in this generation.
Our roadmap for the next three years is defined by the five SMART goals that the Foundation will work toward achieving, which are specific, measurable, achievable, relevant, and time-bound. To accomplish these goals, the Foundation will focus its broad categories of grantmaking across six “smoke-free purposes” for which it was created. The Strategic Plan will be evaluated on an ongoing basis and adjusted as appropriate.
With this background in mind, the Foundation will expend its efforts and charitable funds over the next three years to achieve the following five goals:
1. Reduce barriers to quitting and/or switching from combustibles and other toxic tobacco products
Make grants relating to alternatives to cigarettes and to achieve a smoke-free world: make grants and other distributions to academic, health-related, research and science centers and institutions and other collaborating centers and institutions, and to scientists and health-related experts, to support research and projects regarding alternatives to cigarettes and other combustible tobacco products and how to best achieve a smoke-free world and advance the field of tobacco harm reduction
2. Strengthen understanding, knowledge, and research capacity in the area of tobacco harm reduction and its role to end smoking.
Research and report on public opinion about tobacco harm reduction: fund global research initiatives and publish reports regarding, among other things, the attitudes and opinions of the general public towards tobacco harm reduction.
Fund verification studies to assess the impact of reduced risk products on public health: fund scientific verification studies to assess the impact of smoke-free and reduced risk products on public health outcomes and how such products affect the general population.
3. Support the development of a diversified agricultural ecosystem in Malawi to lead smallholder farmers toward alternative livelihoods.
Research and promote sustainable agricultural alternatives in light of reduced demand for leaf tobacco: research the effect of the reduced demand for leaf tobacco on farmers and other stakeholders and explore and promote sustainable agricultural and nutritional alternatives for tobacco farmers, tobacco land and other stakeholders.
4. Drive the transformation of tobacco companies for the benefit of public health.
Inform the public about the activities of the tobacco industry that influence achieving a smoke-free world: scrutinize, comment on, and inform the general public regarding the activities of the tobacco industry, other commercial entities and other stakeholders which may have an impact, either positive or negative, on achieving a smoke-free world and advancing the field of tobacco harm reduction;
5. Strengthen the Foundation’s future to fulfill its mission.
Convene stakeholders around topics relevant to creating a smoke-free world: support global conferences, forums, panels and similar programs to focus on the evolving science regarding alternatives to cigarettes and other combustible tobacco products and how to best realize a smoke-free world.
The Foundation will continue to fund grants and otherwise engage in charitable activities in the same three broad categories in which we have worked since our inception (i.e., health and science research aimed at helping smokers quit or switch to less harmful products, industry transformation, and agricultural diversification in Malawi). More particularly, our work will be focused on six of the “smoke-free purposes,” described in our Certificate of Incorporation, Article Third. These focus areas will prescribe the direction through which we will achieve the goals we set for the Foundation for the next three years and execute on our mission to end smoking in this generation.
Our goals to end smoking in this generation are ambitious. Many external factors will impact our ability to achieve our goals, and we will continue to review, monitor, and update this organic plan periodically.