Key Takeaways from the

2019 Global Poll

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1770 Total Respondents

45%

of respondents
answered that they believe

e-cigarettes are equally or more harmful than combustible tobacco.

64%

of respondents
answered that they believe

smokeless tobacco is equally or more harmful than combustible tobacco.

57%

of respondents
answered “YES” when asked

If tobacco-related cancer is primarily caused by nicotine.

27%

of respondents
answered “YES” when asked

are you planning to quit smoking?

75%

of respondents
answered “YES” when asked: in the past,

have you ever made a serious attempt to quit smoking?

How did you try to quit? We asked...

Current combustible product users:

67% tried to quit Cold Turkey

18% tried Support from Third Party Counseling

37% relied on NRT or Other Medications

20% used Alternative Risk Products

* Independently or in combination with other methods

Ex-combustible users:

66% quit Cold Turkey

11% relied on Support from Third Party Counseling

24% relied on NRT or Other Medications

9% used Alternative Risk Products

* Independently or in combination with other methods

Key Takeaways from the

45%

of respondents answered that they believe

e-cigarettes are equally or more harmful than combustible tobacco.

64%

of respondents answered that they believe

smokeless tobacco is equally or more harmful than combustible tobacco.

57%

of respondents answered “YES” when asked

If tobacco-related cancer is primarily caused by nicotine.

27%

of respondents answered “YES” when asked

are you planning to quit smoking?

75%

of respondents answered “YES” when asked: in the past,

have you ever made a serious attempt to quit smoking?

How did you try to quit? We asked...

Current combustible product users:

Ex-combustible users:

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of respondents
answered that they believe

of respondents
answered that they believe

of respondents
answered “YES” when asked

of respondents
answered “YES” when asked

of respondents
answered “YES” when asked: in the past,