Key Takeaways from the

2019 Global Poll

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INDIA IN DETAIL

22842 Total Respondents

58%

of respondents
answered that they believe

e-cigarettes are equally or more harmful than combustible tobacco.

67%

of respondents
answered that they believe

smokeless tobacco is equally or more harmful than combustible tobacco.

69%

of respondents
answered “YES” when asked

If tobacco-related cancer is primarily caused by nicotine.

37%

of respondents
answered “YES” when asked

are you planning to quit smoking?

50%

of respondents
answered “YES” when asked: in the past,

have you ever made a serious attempt to quit smoking?

How did you try to quit? We asked...

Current combustible product users:

18% tried to quit Cold Turkey

33% tried Support from Third Party Counseling

37% relied on NRT or Other Medications

17% used Alternative Risk Products

* Independently or in combination with other methods

Ex-combustible users:

21% quit Cold Turkey

37% relied on Support from Third Party Counseling

36% relied on NRT or Other Medications

18% used Alternative Risk Products

* Independently or in combination with other methods

Key Takeaways from the

58%

of respondents answered that they believe

e-cigarettes are equally or more harmful than combustible tobacco.

67%

of respondents answered that they believe

smokeless tobacco is equally or more harmful than combustible tobacco.

69%

of respondents answered “YES” when asked

If tobacco-related cancer is primarily caused by nicotine.

37%

of respondents answered “YES” when asked

are you planning to quit smoking?

50%

of respondents answered “YES” when asked: in the past,

have you ever made a serious attempt to quit smoking?

How did you try to quit? We asked...

Current combustible product users:

Ex-combustible users:

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of respondents
answered that they believe

of respondents
answered that they believe

of respondents
answered “YES” when asked

of respondents
answered “YES” when asked

of respondents
answered “YES” when asked: in the past,