Key Takeaways from the

2019 Global Poll

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1718 Total Respondents

44%

of respondents
answered “YES” when asked
If tobacco-related cancer is
primarily caused by nicotine.

Respondents = all respondents

36%

of respondents
answered that they believe
e-cigarettes are equally or more harmful than combustible tobacco.

Respondents = current product users aware of e-cigarettes
who did not report current use of e-cigarettes.

52%

of respondents
answered that they believe smokeless tobacco is equally or more harmful than combustible tobacco.

Respondents = current product users aware of smokeless tobacco
products who did not report current use of any smokeless tobacco product.

47%

of respondents
answered “YES” when asked
are you planning to quit smoking?

Respondents = current product users

72%

of respondents
answered “YES” when asked: in the past,
have you ever made a serious attempt to quit smoking?

Respondents = current product users

Quitting Methods

Current combustible product users:

49% tried to quit Cold Turkey

17% tried Support from Third Party Counseling

32% relied on NRT or Other Medications

21% used Alternative Risk Products

* Independently or in combination with other methods

Ex-combustible users:

51% quit Cold Turkey

23% relied on Support from Third Party Counseling

24% relied on NRT or Other Medications

22% used Alternative Risk Products

* Independently or in combination with other methods

Key Takeaways from the

44%

of respondentsanswered “YES” when askedIf tobacco-related cancer is primarily caused by nicotine.

36%

of respondents answered that they believee-cigarettes are equally or more harmful than combustible tobacco.

52%

of respondentsanswered that they believe smokeless tobacco is equally or more harmful than combustible tobacco.

47%

of respondentsanswered “YES” when askedare you planning to quit smoking?

72%

of respondents answered “YES” when asked: in the past, have you ever made a serious attempt to quit smoking?