Key Takeaways from the

2019 Global Poll

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NORWAY IN DETAIL

1183 Total Respondents

57%

of respondents
answered that they believe

e-cigarettes are equally or more harmful than combustible tobacco.

58%

of respondents
answered that they believe

smokeless tobacco is equally or more harmful than combustible tobacco.

53%

of respondents
answered “YES” when asked

If tobacco-related cancer is primarily caused by nicotine.

72%

of respondents
answered “YES” when asked

are you planning to quit smoking?

83%

of respondents
answered “YES” when asked: in the past,

have you ever made a serious attempt to quit smoking?

How did you try to quit? We asked...

Current combustible product users:

33% tried to quit Cold Turkey

65% tried Support from Third Party Counseling

48% relied on NRT or Other Medications

53% used Alternative Risk Products

* Independently or in combination with other methods

Ex-combustible users:

28% quit Cold Turkey

74% relied on Support from Third Party Counseling

41% relied on NRT or Other Medications

55% used Alternative Risk Products

* Independently or in combination with other methods

Key Takeaways from the

57%

of respondents answered that they believe

e-cigarettes are equally or more harmful than combustible tobacco.

58%

of respondents answered that they believe

smokeless tobacco is equally or more harmful than combustible tobacco.

53%

of respondents answered “YES” when asked

If tobacco-related cancer is primarily caused by nicotine.

72%

of respondents answered “YES” when asked

are you planning to quit smoking?

83%

of respondents answered “YES” when asked: in the past,

have you ever made a serious attempt to quit smoking?

How did you try to quit? We asked...

Current combustible product users:

Ex-combustible users:

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of respondents
answered that they believe

of respondents
answered that they believe

of respondents
answered “YES” when asked

of respondents
answered “YES” when asked

of respondents
answered “YES” when asked: in the past,