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MEDIA ADVISORY: Foundation Forming to Eliminate Smoking Worldwide

September 12, 2017

Foundation for a Smoke-Free World to be announced in New York City on Wednesday, September 13 at 9:30am EDT

NEW YORK – Ushering in a bold, billion-dollar, far-reaching new effort to end smoking across the globe, the Foundation for a Smoke-Free World will be formally launched in New York City on September 13 at 9:30am EDT.

The Foundation’s founder and president-designate, Dr. Derek Yach, will outline the Foundation’s mission, objectives, and an initial funding commitment of approximately US$80 million annually for 12 years during a speech to the Global Tobacco and Nicotine Forum at the InterContinental New York Barclay. Additional funding from other sources will be announced at a later date.

Dr. Yach will be preceded by Mitch Zeller, director of the US FDA's Center for Tobacco Products, who will speak at 8:45am EDT about the need for a new approach to smoking cessation and harm reduction. Members of the media are invited to attend.

Dr. Yach is a former World Health Organization cabinet director and executive director who led the development of the world’s foremost treaty on tobacco control, the Framework Convention on Tobacco Control. In anticipation of the launch of his new Foundation, he said, “With more than 7 million smoking-related deaths every year, smoking kills more people annually than HIV/AIDS, malaria and tuberculosis combined. Smoking is a global public health crisis that needs an urgent response with significant, sustained resources, fresh ideas and collaborative action. The Foundation will provide all that and more as we work to help the world’s one billion smokers quit smoking.”

WHAT: Launch of the Foundation for a Smoke-Free World
WHEN: September 13, 2017, 9:30am EDT
WHERE: InterContinental New York Barclay, 111 E 48th St, New York, NY
WHO: Dr. Derek Yach, founder and president-designate, Foundation for a Smoke-Free World

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