As a member of the EU, tobacco product regulation falls mainly under the Tobacco Products Directive (TPD). Under the TPD, Greece has implemented regulations concerning tobacco product flavors, ingredients, warning labels, advertising bans, and sales resticitions. Smokeless tobacco products for oral use are banned, and e-cigarettes and heat-not-burn products are allowed and subject to ingredient, packaging, warning label, and advertising restrictions.
Greeks have strong cultural associations with smoking. It is associated with friends, pleasure, and relaxation. Smoking is an accepted tradition, so there is little discussion about motivation or social pressure to quit.
Greeks have a high awareness about electronic cigarettes and vaping devices.