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As a member of the European Union (EU), tobacco product regulation falls mainly under the Tobacco Products Directive (TPD). Under the TPD, France has implemented regulations concerning tobacco product flavors, ingredients, warning labels, advertising bans, and sales restrictions. In 2015, France adopted a plain pack policy for cigarette packs sold after January 2017. Smokeless tobacco products for oral use are banned, and e-cigarettes are allowed and are subject to ingredient, warning label, and advertising restrictions.
Media coverage contributes to an awareness of the dangers of smoking, alternative products, and methods for quitting. However, French smokers still lack the support they need to quit because smoking is part of a lifestyle in France. In French media, smoking has more of an allure than a stigma, largely due to enforcement of regulations and a lack of public health campaigns
Alternatives, such as e-cigarettes and nicotine replacement therapies, have become more widely accepted in France in the last 4-5 years.