The Foundation for a Smoke-Free World focuses on three core work pillars to help smokers and smallholder tobacco farmers, and accelerate the transformation of the tobacco industry and nicotine ecosystem.
TheHealth, Science and Technology work complements ongoing tobacco control efforts by accelerating the development of more effective tools to help smokers quit or reduce their risks by switching to tobacco harm reduction products. A focus of these efforts is to build capacity for research in the low- and middle-income countries where the majority of smokers live.
Agriculture and Livelihoods aims to diversify tobacco-dependent economies and the work has begun in Malawi with the Agricultural Transformation Initiative (ATI). Partnering with a diverse set of stakeholders, the ATI intends to identify and develop structured viable complementary value chains, enhance productivity via access to leading agricultural science and technology, connect farmers to growing market demand, and strengthen policy implementation, and investment.
The Industry Transformation efforts focus on delivering change across the entire global tobacco industry and nicotine ecosystem. The Foundation’s first major action in this area is the Tobacco Transformation Index, which will critically evaluate and report on industry progress toward a smoke-free world, including any actions taken by tobacco companies to undermine that progress.
Embedded in these core work pillars is the Foundation’s commitment to gender equality and the application of a comprehensive gender perspective.
In @SAMedicalAssoc, Derek Yach @swimdaily discusses South Africa’s sudden #tobaccoban. Derek points out that #prohibition and bans have never been successful; the only successful way forward must be driven by strong evidence and industry collaboration. https://bit.ly/2Ck2aYk
Why Cigarette Sales Are Outperforming Expectations Despite A Pandemic Many messages. #ecigs accelerate efforts to #endsmoking ; @FDA actions could aid this but confusion is driving some #ecig users back to #cigarettes @SmokeFreeFdn @Forbes https://www.forbes.com/sites/charlesnorton/2020/07/06/why-cigarette-sales-are-outperforming-expectations-despite-a-pandemic/
.@VillooMpatell, founder of @avesthagen is on the Global Health Perspectives podcast with Derek Yach. Dr. Morawala-Patell helped launch a genetic database of India’s Zoroastrian community. The Zoroastrian community has strict cultural rules against smoking https://bit.ly/3iBMBeY
Senior Correspondent @DomGarrett from @VIDAdotNEWS reports on the #California state bill that would prohibit anyone in the state from selling “any flavored tobacco product,” which would include #thr products like #nicotine, #vapor, #snus, and other smokeless #tobacco.
For half a century Sir Richard Peto has uncovered insights into the long-term effects of #smoking. His research highlights the value of quitting at any age and finds reduced risk of #Parkinson's disease among #smokers—findings that should affect policy. https://bit.ly/2BYnSko