The Foundation for a Smoke-Free World focuses on three core work pillars to help smokers and smallholder tobacco farmers, and accelerate the transformation of the tobacco industry and nicotine ecosystem.
TheHealth, Science and Technology work complements ongoing tobacco control efforts by accelerating the development of more effective tools to help smokers quit or reduce their risks by switching to tobacco harm reduction products. A focus of these efforts is to build capacity for research in the low- and middle-income countries where the majority of smokers live.
Agriculture and Livelihoods aims to diversify tobacco-dependent economies and the work has begun in Malawi with the Agricultural Transformation Initiative (ATI). Partnering with a diverse set of stakeholders, the ATI intends to identify and develop structured viable complementary value chains, enhance productivity via access to leading agricultural science and technology, connect farmers to growing market demand, and strengthen policy implementation, and investment.
The Industry Transformation efforts focus on delivering change across the entire global tobacco industry and nicotine ecosystem.The Foundation’s first major action in this area is the Tobacco Transformation Index, which will critically evaluate and report on industry progress toward a smoke-free world, including any actions taken by tobacco companies to undermine that progress.
Embedded in these core work pillars is the Foundation’s commitment to gender equality and the application of a comprehensive gender perspective.
Dr. Villoo Morawala-Patell explains her research, which includes looking at her own #Parsi community to help #smokingcessation through genomic research. View the full clip to find out why she’s perfectly comfortable sitting on the edge of her seat. http://bit.ly/2W2Ctky
In two years, the introduction of harm reduction products in #Japan has had a greater impact on smokers than over the last 30 years. Watch the video to learn about the current state of #smokingcessation and #harmreduction. http://bit.ly/2WiQkDs
Writing in @TheLancet, FSFW Data Analyst Yuchen Xue notes an oversight in the journal's account of occupational hazards in #China, namely, smoking in the workplace. Read more here: http://bit.ly/2UQRtDD
Derek Yach spoke at the @ForumAurora in #Armenia, where he noted, “I believe that in the next 10-15 years we will end up seeing lung cancer being managed like a chronic disease and no longer being a death sentence like it is today.” #CancerPreventionMonth http://bit.ly/39l7GVL
Life and health insurers are yet another group affected by smoking worldwide. Discover how insurance sectors have a unique opportunity to help end smoking globally and #AccelerateTransformation. http://bit.ly/38RKZrK