EY-Parthenon (EY-P) conducted a landscape analysis in July 2018 to identify and characterize smoking cessation products and services

• The objective was to provide a comprehensive overview across products and services segments which are currently on the market and those currently in development for smoking cessation
• The scope of the assessment focused on solutions that are specifically developed or approved for smoking cessation, rather than products that provide smokers with a (less harmful) alternative to smoking
• Each intervention has been characterized along multiple dimensions, including the cessation method it uses and, where available, the provider/developer, mechanism of action, its efficacy and further relevant details