The Foundation for a Smoke-Free World aims to foster discussion on the transformational possibilities of achieving a smoke-free world in this generation. Tobacco companies have an opportunity to adopt business models that will lead to a world without combustible cigarettes. There are more than a billion smokers in the world today. Smoking prevalence is declining, but at a rate far too slow to achieve the Foundation’s objectives for smoking cessation and tobacco harm reduction. Furthermore, in accomplishing this transition successfully, we must ensure that vulnerable populations, including smallholder tobacco farmers, are supported to find sustainable alternative activities and livelihoods.
This report contributes to the discussion by presenting six case studies of companies that undertook significant business transformations. The six cases demonstrate varying motivations, and, as business transformation is not without risk, some of the companies performed better than others.
Mission is to eliminate smoking worldwide by supporting cessation & harm reduction #research, and transitioning tobacco #farmers to alternative livelihoods.
Tomorrow at the #ATISummit2019 in #Malawi the role of inclusive science, technology, and innovation in driving agricultural transformation will be explored. We look forward to another engaging event. http://bit.ly/2NMqwMa
Tomorrow we kick off the second annual #ATISummit2019 where thought leaders from international delegations, local government and private & farming sectors will convene as part of the ATI’s commitment to economic diversification in #Malawi. To learn more: http://bit.ly/2OamVYm
Ahead of the #ATISummit2019, our President Derek Yach reflects on the progress made in #Malawi over the past year. Hear about highlights. http://bit.ly/2NMqwMa
Our President Derek Yach and Vice President of Industry Transformation and Finance David Janazzo discuss how the “CREATIVE DESTRUCTION OF LEGACY INDUSTRIES GIVES BIRTH TO MORE SUSTAINABLE ONES”. Read the full piece: https://bit.ly/33O8HmA
We look forward to welcoming @wkamkwamba, author of “The Boy Who Harnessed the Wind,” as the keynote speaker at #ATISummit2019 in #Malawi. He will also act as a guest judge at the Centre for Agriculture Transformation’s AgTech Challenge Science Fair. http://bit.ly/2CoHtXJ
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