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our areas of focus

The Foundation for a Smoke-Free World has four focus areas as it works to reduce health impacts and deaths from smoking, with the ultimate goal of eliminating smoking worldwide. 
Click each focus area to learn more.

prepare tobacco farmers for an era of reduced demand

The global decline of smoking will have many positive health impacts, but will bring negative economic consequences to tobacco farmers, many of whom are in developing nations.

In order to address the agricultural impact of smoking cessation, the Foundation is focused on partnering with agricultural, rural development and smallholder experts to identify alternative livelihoods for tobacco farmers. And, to determine which alternatives are the most viable, the Foundation plans to bring together private, development and public players to invest in pilot solutions.