Dr. Derek Yach, President of the Foundation, has been supporting and leading smoking cessation research and policy development for more than 30 years. As an anti-smoking advocate, he has been a strong proponent of harm-reduction policies and was calling for a greater emphasis on harm reduction as early as 2005. He is also a passionate advocate of health promotion and disease prevention and was instrumental in the development of the World Health Organization’s Framework Convention on Tobacco Control (WHO FCTC), an international treaty that was developed and adopted in response to the globalization of the tobacco epidemic. It states the dangers of tobacco and presents measures to limit its use, sale, distribution, and advertisement worldwide.
Dr. Yach is an advocate of healthy lifestyles, including exercise and a nutritious diet. He recognizes that creating a smoke-free world will contribute to preventing non-communicable diseases, adding years to the lives of the global population, improving quality of life, and increasing economic production. Here you will find out more about Dr. Yach’s commitment to end smoking and his work on harm reduction for those unable to quit.