prepare tobacco farmers for an era of reduced demand
The global decline of smoking will have many positive health impacts but will bring negative economic consequences to tobacco farmers, many of whom are in developing nations.
In order to address the agricultural impact of smoking cessation, the Foundation is focused on partnering with agricultural, rural development, and smallholder experts to identify alternative livelihoods for tobacco farmers. And, to determine which alternatives are the most viable, the Foundation plans to bring together private development and public players to invest in pilot solutions.
The True Cost of a Cigarette
A tobacco farming family in Malawi struggles in the face of rapidly changing economic realities.