Quitting smoking can be a challenging endeavor for smokers all over the world. Long –term current smoking cessation tools have overall low effectiveness. The pharmaceutical research-and-development pipeline for new smoking cessation products is sparse. Technology solutions, notably many mobile device applications, are now available to help smokers quit. However, few applications have been rigorously tested and validated for their efficacy.
The Foundation commissioned EY-Parthenon to conduct a global landscape analysis of smoking cessation products and services. Here are some key findings as detailed in the report:
Building on these findings, we strive to engage with key stakeholders to:
The Foundation will fund and support innovative work to answer two questions: