State of Smoking in Brazil | Foundation for a Smoke-Free World

state of smoking in brazil

smoking rate:

party to the world health organization framework convention on tobacco control (who fctc):


since the who fctc:

  • Smoking reduction: Smoking rates have decreased from 18.5 percent in 2008 to 14.7 percentin 2013, according to the latest available data.
  • Bans: As of 2011, tobacco ads have been banned on the television and radio. In 2012, Brazil became the first country to outlaw flavored cigarettes, including menthol cigarettes.
  • Health warnings: All cigarette packs must contain warnings against smoking and government warnings about possible adverse health effects of smoking.
  • Tobacco tax rates: The tobacco tax increased in 2013 to 24.4 percent. The average price of a pack of cigarettes also rose from 2.19 reais in 2006 to 5.5 reais in 2013.

regulatory environment:

The sale of e-cigarettes is allowed in Brazil, only under license from the national Health Surveillance Agency as smoking cessation devices. Even if licensed, these products are subject to age restrictions, a ban on vaping in enclosed spaces, and an advertising ban.

media dialogue:

Tobacco use has decreased in recent years due to the country’s poor economic situation, and the illegal sale of cigarettes has risen due to demand for cheaper tobacco products. The Brazilian media reports on the illicit sale of tobacco products, high tax rates, and the socio-economic benefits to having fewer smokers. The media does not frequently cover reduced-risk products, unless discussing regulation.

views of alternatives to smoking:

Vaping products and e-cigarettes are banned.

by the numbers:

  • Approximately 30 million people ages 18 and older currently smoke.
  • The illegal sale of cigarettes reached 41 percent of total volume sales in 2016.
  • Tax and price increases contributed to nearly half of the reduction of smoking prevalence between 1989 and 2010.
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