The sale of e-cigarettes is allowed in Brazil, only under license from the national Health Surveillance Agency as smoking cessation devices. Even if licensed, these products are subject to age restrictions, a ban on vaping in enclosed spaces, and an advertising ban.
Tobacco use has decreased in recent years due to the country’s poor economic situation, and the illegal sale of cigarettes has risen due to demand for cheaper tobacco products. The Brazilian media reports on the illicit sale of tobacco products, high tax rates, and the socio-economic benefits to having fewer smokers. The media does not frequently cover reduced-risk products, unless discussing regulation.
Vaping products and e-cigarettes are banned.