Quitting smoking is hard, and most smokers have trouble giving it up without help. The Foundation’s global 2018 State of Smoking Survey results confirm that stopping smoking is a challenging endeavor for smokers in all countries. Current smoking cessation tools (products and services), while helpful for some people, have overall low effectiveness. The pharmaceutical research-and-development pipeline for new smoking cessation products is sparse. Technology solutions, notably many mobile device applications, are now available to help smokers quit. However, very few applications, if any, have been rigorously tested and validated for their efficacy.