The Industry Transformation pillar is committed to revolutionizing the nicotine ecosystem to reduce deaths and disease attributed to smoking. The global insurance industry is a vital—and often overlooked—component of this ecosystem. Smokers have a disproportionately high risk of death and disease, which translates into burdensome payouts for health and life insurers. As such, it is in the best interest of the insurance sector to join the fight to end smoking. Historically, however, there have been limited guidance and tools to accomplish as much.
To fill this gap, the Engaging Insurers to End Smoking initiative is working with the global insurance industry to develop innovative solutions that will help smokers quit while saving insurers money. The Foundation is also engaging in conversation with insurers to educate them about new and emerging tools in this field. These tools include scientifically-validated cessation support programs, guidance regarding the management tobacco risk in the context of new reduced harm nicotine products, and improved biomarkers for smoking detection.