By supporting Centers of Excellence for science-based tobacco control research and harm reduction at academic centers around the world, the Foundation aims to develop the next generation of leaders and institutions that will accelerate the end of smoking. Knowledge gaps are impeding progress in harm reduction. The Foundation supports research in areas such as the health impact of reduced-harm products versus combustible cigarettes, the impacts of risk misperceptions on the decisions made by smokers and policy makers, and the effectiveness of various approaches to harm reduction. Additionally, the Foundation supports efforts that address ethical, legal, and social issues that could hamper progress in helping smokers quit combustible cigarettes.
In August 2018, the Foundation provided a grant to Dr. Marewa Glover, one of New Zealand’s most renowned tobacco control and public health researchers, to develop a Centre of Research Excellence in New Zealand. The international research center focuses on ending smoking among the Maori population, indigenous people in New Zealand. The Centre has a vision to end smoking among all indigenous people worldwide.