February 19, 2019
China continues to be a critically important player in global public health. It is home to more than 300 million smokers, and the health impacts are profound. Tobacco harm reduction and smoking cessation are two sides of the same coin, providing solutions to smokers that exercise empathy and respect for their choices. China is well positioned to assume leadership in tobacco industry transformation and the development of reduced-harm products to replace combustible cigarettes across its vast monopoly – through this very same principle of empathy. The Foundation for a Smoke-Free World is founded also on the principle of empathy for the smoker, as well as for the tobacco farmer.