Organization
Euromonitor International Inc (UK)
COUNTRY FOCUS
Egypt, Germany, Indonesia, Japan, Pakistan, Philippines, Russian Federation, South Africa, UK
Category of Work
Industry Transformation
Area of Focus
Driving change in the tobacco industry
Description
Conduct a tobacco marketing study in support of the Tobacco Transformation Index to establish a framework for tobacco companies’ marketing practices to support transition away from high-risk products while preventing uptake of reduced-risk product alternatives by non-smokers and youth
Key Deliverables Received
Approval Date
Feb. 2021
Project End Date
May 2022
Status
Closed
