The Foundation for a Smoke-Free World aims to foster discussion on the transformational possibilities of achieving a smoke-free world in this generation. Tobacco companies have an opportunity to adopt business models that will lead to a world without combustible cigarettes. There are more than a billion smokers in the world today. Smoking prevalence is declining, but at a rate far too slow to achieve the Foundation’s objectives for smoking cessation and tobacco harm reduction. Furthermore, in accomplishing this transition successfully, we must ensure that vulnerable populations, including smallholder tobacco farmers, are supported to find sustainable alternative activities and livelihoods.
This report contributes to the discussion by presenting six case studies of companies that undertook significant business transformations. The six cases demonstrate varying motivations, and, as business transformation is not without risk, some of the companies performed better than others.
After decades of independent research on tobacco, two things are clear:
We invite all stakeholders to join a conversation that embraces the inevitable outcome of this situation—the elimination of combustible cigarettes—and the adoption of industry transformation sooner rather than later.
2020 Briefing Paper - Global State of Tobacco Harm Reduction Millions of lives will be saved if the recommendations of this report are implemented! We could #endsmoking if we got behind the ideas here. @SmokeFreeFdn @INNCOorg @WHO https://gsthr.org/report/2020-briefing-paper
Almost 70% of smokers in the U.S. want to quit & nearly half have tried to quit in the last year. Only about 4% will be successful. The 2018 EY Parthenon report shows that solutions on the market only help a small percentage of smokers quit. #CessationSGR http://bit.ly/2S5ogDy
Creating a smoke-free world will require innovation and tailored approaches to cessation. We hope the Smoking Cessation: A Report of the Surgeon General will spur much-needed action in this field. See the Foundation’s full statement here. http://bit.ly/2RIX3op
The true cost of a cigarette goes beyond the price tag. Smallholder tobacco farmers face a shifting tobacco market and must identify #AlternativeLivelihoods. http://bit.ly/300BmDf
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