The Foundation for a Smoke-Free World aims to foster discussion on the transformational possibilities of achieving a smoke-free world in this generation. Tobacco companies have an opportunity to adopt business models that will lead to a world without combustible cigarettes. There are more than a billion smokers in the world today. Smoking prevalence is declining, but at a rate far too slow to achieve the Foundation’s objectives for smoking cessation and tobacco harm reduction. Furthermore, in accomplishing this transition successfully, we must ensure that vulnerable populations, including smallholder tobacco farmers, are supported to find sustainable alternative activities and livelihoods.
This report contributes to the discussion by presenting six case studies of companies that undertook significant business transformations. The six cases demonstrate varying motivations, and, as business transformation is not without risk, some of the companies performed better than others.
After decades of independent research on tobacco, two things are clear:
We invite all stakeholders to join a conversation that embraces the inevitable outcome of this situation—the elimination of combustible cigarettes—and the adoption of industry transformation sooner rather than later.
Would a ban on e-cigarettes do more harm than good? @mbsiegel, Professor at @BUSPH says “…had the FDA been regulating e-cigarettes from the beginning, had they set safety standards… we would never have gotten into this mess.” http://bit.ly/2XCSkXS via @Freakonomics
Dr. Konstantinos Farsalinos says, “Greek people are heavy smokers with a cultural background for it.” Find out more about how the culture in #Greece impacts the #StateOfSmoking: http://bit.ly/2m04RG2
Human capital development is critical to #Malawi’s agricultural transformation. See how the Agricultural Transformation Initiative is investing in Malawi’s students to help them succeed & support their country’s growth in the 21st century. http://bit.ly/2qq8FTR
Director of Agriculture & Economic Diversification Programs, Rob Henning, thanks partners for participating in our #ATISummit2019 in Lilongwe, #Malawi, including @FemiOke, @timothyjstrong, @OpportunityIntl & Josh Lishman, among others: http://bit.ly/37sm26D
According to the @AmericanCancer Society, 34 million Americans still smoke cigarettes and as many as 480,000 die each year from it. Today is the #GreatAmericanSmokeout – the first day to start the journey for a smoke-free life. Learn more here: http://bit.ly/37lMQoU
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