A WHO report on the prevention and control of noncommunicable diseases (NCDs) reveals an important change in direction, in our view. Specifically, WHO is adopting a monitoring mechanism that will rely on a WHO-convened consortium of institutions, including the Access to Nutrition Foundation and others. This approach follows the recognition that, “WHO has not been able to finalize a concrete self-reporting tool, including related indicators, that non-State actors could use to publish their own contributions on their own websites for independent comparison and assessment.”
According to the above-mentioned WHO report, the key considerations in the approach to “register and publish contributions of non-state actors to the achievement of Sustainable Development Goal Target 3.4” include the following strategies:
The Foundation for a Smoke-Free World aims to positively influence SDG 3 Target 3.4, “By 2030, reduce by one third premature mortality from noncommunicable diseases through prevention and treatment and promote mental health and well-being.” Progress toward this target is measured through Indicator 3.4.1, “Mortality rate attributed to cardiovascular disease, cancer, diabetes, or chronic respiratory disease.”
The Foundation’s first action of its Industry Transformation initiative, a core pillar of its overall mission to achieve a smoke-free world within this generation, is the Tobacco Transformation Index. The Tobacco Transformation Index, as it pertains to the tobacco industry, adopts many – arguably all – of the criteria listed by WHO regarding the food and beverage industry above: assessing progress toward targets, developing a common protocol to monitor policies and practices, employing company engagement, utilizing a consortium of institutions, and funding that will not raise conflicts of interest through a pledge agreement. In fact, the Tobacco Transformation Index will go beyond those criteria by investing in significant global stakeholder engagement and independent expert oversight. The Foundation has awarded contracts, after an extensive Request for Proposals (RFP) process, to global market research company Euromonitor International and leading consulting firm and think tank SustainAbility to collaborate on developing the Tobacco Transformation Index.
The Foundation will develop and implement the Tobacco Transformation Index as a means to critically evaluate tobacco industry progress and assess actions taken that undermine progress toward a smoke-free world. We will encourage the development of metrics that investors and policy makers understand, value, and utilize. To accomplish this undertaking successfully, we must and will engage all stakeholders with the material ability to effect this change for the good. SustainAbility has been awarded responsibility to lead the stakeholder engagement process, with the research support of Euromonitor International, to gain the input and feedback of leading global health professionals, tobacco control experts, policy makers, academics, investors, and financial analysts. This work will launch shortly.
We commend the Access to Nutrition Foundation (ATNF) for its work. ATNF has demonstrated substantial progress since launching its first Global Index, assessing the largest food and beverage manufacturers globally, in 2013. Indeed, we researched and evaluated two “case study” Indexes, Access to Nutrition and Access to Medicine, in laying the groundwork for the Tobacco Transformation Index. The Foundation also respects the accomplishments of the WHO Framework Convention on Tobacco Control (WHO FCTC). However, we believe that the instruments – specifically WHO FCTC and MPOWER – have become the “end” in the minds and hearts of some in tobacco control and public health. In our view, this thinking is not properly focused on the more than 1 billion smokers in the world today, 80% of whom live in low- and middle-income countries, and it lacks empathy for the individual smokers afflicted with preventable but impending disease and premature death.
The Foundation believes it is essential to leverage the experience and insight of experts, and to facilitate open, constructive dialogue about what information stakeholders need to hold the tobacco industry accountable and to accelerate progress in efforts toward worldwide smoking cessation. From its inception in 2017, the Foundation has identified the need to independently and objectively monitor and report on industry actions as one mechanism to achieve its purpose. The Foundation is now establishing the Tobacco Transformation Index as a means to bring about the end of smoking in this generation.
The @FDATobacco's decision to ban #menthol cigarettes is a good start, but not enough. @JamesKGlassman1 believes we can accelerate an end to combustible cigarettes by countering disinformation & providing incentives to switch to harm reduced alternatives. https://amp.usatoday.com/amp/4972316001
Will the Biden-Harris administration’s embrace of #harmreduction extend to tobacco? Derek Yach (@swimdaily) believes recent policy choices bode well for #tobaccoharmreduction and represent an important step toward ending the smoking epidemic.
https://filtermag.org/evali-misinformation-increased-smoking/ The implications of @Alex_Norcia @Filtermag_org @mbsiegel comments are clear. #Disinformation (Deliberately spread false info) increases adult smoking & will kill people. @FDATobacco & @CDC need to aggressively oppose falsehoods. @SmokeFreeFdn @GregTHR
It’s #MentalHealthAwarenessWeek. Did you know that those who struggle with #mentalillness are also disproportionately suffering from smoking-related illnesses? #Smokingcessation services should be included in more #mentalhealth treatment plans. https://bit.ly/34EKUHI
.@Doctor_Sud was interviewed by @snusforum about the consequences of rampant nicotine misinformation. @Doctor_Sud says, “One of the most common nicotine misconceptions is that nicotine, in quantities consumed in cigarettes or pouches, is carcinogenic.”
Following up on my recently co-authored #OpenScience @qeios pre-print with Dr Fagerström, here is an interview discussing the prevalent nicotine illiteracy that is preventing the realisation of a world free from risky forms of tobacco.
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