The tobacco industry targets youth. As a result, 100,000 young people around the world become addicted to tobacco everyday¹. Below is how the ratio of youth are split:

• North: 15,000
• South: 84,000

Big Tobacco companies use slick advertising techniques to get young people to start smoking, so that they can continue to make millions from their product.

Now new laws have been created in some parts of the world in order to protect our generation of young people from the tobacco industry. Examples include bans on tobacco advertisements and laws against smoking in public places.

As a result, the tobacco industry has started to focus on unprotected parts of the world, trying to hook children, teens and women in under-developed countries on their lethal product.

As a result, the World Health Organization estimates that by the year 2025, 70% of the deaths due to tobacco will be in the South².

The tobacco industry is spreading like a plague around the world.

It’s time to fight back!